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Cookies policy

Last Updated: March 4, 2025

1. Introduction

Welcome to www.asutragroup.eu (the “Website”), operated by Asura Group (“we,” “our,” or “us”). This Cookie Policy explains what cookies are, how we use them, and how you can manage your cookie preferences. By continuing to browse or use our Website, you agree to the use of cookies as described in this policy (unless you adjust your cookie settings to refuse them).

2. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Some cookies are strictly necessary for the functioning of the site, while others help analyze usage, remember preferences, or serve targeted ads.
 

3. Types of Cookies We Use

We categorize our cookies as follows:

Essential Cookies

  • These cookies are necessary for the Website to function. Without these, certain features (like page navigation or security) may not work.
  • Example: cookies that remember your session or login status.
  • These cookies do not require user consent under EU law.
 

Analytics Cookies

  • We use Google Analytics to collect information on how visitors use our Website. This helps us understand traffic patterns, such as the pages visited, the time spent, and any error messages encountered.
  • The data collected is typically aggregated and anonymous, but Google may use its own cookies for additional purposes according to their privacy policies.
  • You can learn more about Google Analytics here. https://developers.google.com/analytics 
 

Marketing & Advertising Cookies

  • These cookies are used to display relevant ads to users and track the effectiveness of our online advertising campaigns. They may also be used by our advertising partners to build a profile of your interests and show you relevant ads on other sites.
  • Pixels/Tags We Use:
    1. Meta Pixel (Facebook/Instagram): Helps measure ad performance, build audiences, and deliver relevant ads on Meta platforms.
    2. TikTok Pixel: Tracks conversions and optimizes ad delivery on TikTok.
    3. X (Twitter) Pixel: Tracks website visits and conversions for ads served on X.
    4. Google Ads (Remarketing/Conversion Tags): Enables remarketing to visitors across Google’s network and tracks ad conversions.
  • These pixels may collect data such as IP addresses, browsing information, and your interactions with our ads. They do not store directly identifiable personal data on your device but may link your site visit information to an identifier (like a hashed ID).
 

4. How We Use the Collected Information

  • Website Functionality: We ensure essential site features work properly (e.g., remembering your selections or login sessions).
  • Analytics & Performance: We analyze how you interact with our Website to improve user experience, design, and functionality.
  • Advertising & Retargeting: We use marketing cookies/pixels to measure the performance of our ad campaigns, serve personalized ads, and retarget users who have shown interest in our products or services.
 

5. Third-Party Cookies

Some of the cookies and tracking technologies we use are placed by third parties on our behalf (e.g., Meta, TikTok, X, Google). These third parties may collect information about your online activities over time and across different websites. They have their own privacy policies governing how they handle user data. We encourage you to review these policies:

 

6. Managing Cookie Preferences

(A) Consent & Preference Center

We provide a cookie banner or preference center when you first visit our Website. You can choose to allow or refuse non-essential cookies (analytics and marketing). Essential cookies cannot be disabled since they are necessary for the core functionality of the site.
 

(B) Browser Settings

You can also manage (enable, disable, delete) cookies in your web browser settings. Note that blocking or deleting cookies may affect the functionality of our Website. For instructions on how to manage cookies in popular browsers:

 

(C) Opting Out of Third-Party Advertising

 

7. Data Retention

We retain data collected through cookies for only as long as necessary to fulfill the purposes outlined in this policy or as required by law. The specific duration of each cookie (e.g., session vs. persistent) can be found in our in-house cookie list or your browser’s cookie details. (below)
 

8. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in the law or our data practices. Any updates will be posted here with a new “Last Updated” date at the top.
 

9. Contact Us

If you have any questions or concerns about our use of cookies or your personal data, please contact us at: info@asuragroup.eu

How to contract ASURA services?
We are available to answer all your questions and inquiries regarding  ASURA services. Contact us via a direct form below or by emailing us at hello@asuragroup.eu